Marketing with Stories Blog
First Steps to Take to Promote Your Customer Success Story
You just published a client success story on your website. As you look at the text on the web page, you recall all the effort that went into the piece. It’s not always easy to get people to open up, but not only did you get a unique angle with which to describe the outcome of your work, you also got some great insights about your client’s experience that you can take to your team. Now is no time to sit back and bask in your client’s glowing words. It’s time to get to work to promote your success story.
What is Recruitment Marketing?
We’re getting quite predictable, you and me. We use our consumer behaviors to shop for just about anything, be it a new dishwasher for our home, a software tool for work, or even our next job opportunity. Don’t believe me? Answer these questions. What do you do first when you need to buy a product or service? You go to the internet to research the problem that you need to solve, and you learn about the options available to solve it.
Lori Creighton Certified in Recruitment Marketing
Lori Creighton has earned Recruitment Marketing Certification through the Smashfly* Transform Academy. The certification is recognized by SHRM (Society for Human Resource Professionals) and the HR Certification Institute as eligible for continuing education credits for HR professionals. Recruitment marketing is the use of marketing tactics to achieve recruiting goals. It’s considered an emerging discipline within the field of HR but it requires a very different skillset.
How Buyer Personas Help You Fish in the Right Lake
Imagine for a moment that you went to a lake, launched your boat, and started to fish without knowing if the body of water was an environment where fish could thrive. Your results will be hit or miss. You could be super lucky and get a bite with every cast. You could go through the whole day without a single nibble. Maybe you have a bit of success and you bring in a few fish in return for the investment of your time, your equipment and the energy you expended to plan your day and get there.
Three Scenarios Where Hiring a Marketing Consultant Makes a Ton of Sense
Can I assume that you’re outsourcing some services that your business needs right now? It could be accounting, IT support, or maybe HR and hiring. Perhaps your company provides one of these outsourced services for other businesses. Outsourcing makes a whole lot of sense when you want to bring in expertise that you don’t have internally.
Jobs Theory for Marketing: Simple But Not Easy
I was recently introduced to “Jobs Theory” and decided to learn more about it so I have started reading the book, “Competing Against Luck: The Story of Innovation and Customer Choice” by Clayton Christensen. Before I even finished the book, I liked how the author distilled the purpose of business down to a very basic level. Of course, I have applied it to the work that I do as a marketing professional and here’s my insight: marketing does the job of developing and sustaining relationships.
Resonance - The Simple and Profound Reason We Need to Be Storytellers
Something a client said at a meeting recently has been mulling around in my head. What she said was a great compliment, although I don’t think she realized it. She validated that my work with their organization is not just to help them with marketing, but it’s also to change the way they think about who they are trying to reach by getting into their story. Here’s what she said. “I keep hearing your words in my head, Lori. Why are we doing this?”
The Single Most Important Ingredient in Your Success Story
What's the single most important ingredient in your success story? I won’t keep you in suspense, but first-- what it isn’t. The single most important ingredient in your success story isn’t success. It’s distress. Surprisingly enough, when you leave out the struggle that led to your success, you really have no story at all.
Do You Know How to Find Your Stories?
I know why you haven’t started using a storytelling approach to your marketing and communications. You’ve been hearing about it everywhere – from your industry organization, in your social media feed, at training events. You’re sold on its power to connect, persuade and motivate people. You just haven’t taken that first step. Here’s why. You don’t know how to find the stories you need to tell.
Storytelling Isn't Just For Telling Stories
Storytelling for business isn’t anything new. It’s been an on-again, off-again buzzword for a long time. At face value, the word “storytelling” seems a little fluffy and certainly, everything that is being called a story is not a story. The reality is that companies that have embraced a storytelling approach to communications are finding benefits in all areas of their business, not just marketing. They have found that storytelling isn’t just for telling stories.
This is What Happened When I Started with a Story
When I was in college, I worked for the New York Times. That’s how I started out a talk that I gave recently to the Women Executives in Business (WEB) organization in Mankato. Until I became a student of storytelling, I didn’t understand the value that my personal stories could have in the business world. But the success of this talk, measured in audience feedback, proved out the concept that good stories power up your communications. Here’s what happened.
Is Your Marketing Recipe Cooking Up the Right Results?
Have you ever made lasagna from scratch? It’s laborious but worth the effort. It’s what I make for my family when I want to love on them with food. Different people have different versions of the recipe, but the basic ingredients of pasta, tomato sauce, seasonings and cheeses mixed with egg remains the same. Once I had homemade lasagna that a friend made with boiled eggs in it. She had the right ingredients in her dish but she cooked them up in a way that changed the results.