Marketing with Stories Blog
End-to-End Client Story Management Takes Work Off Marketing Director’s Plate
Client success stories were always a part of the work I did in my role as Courtney’s outsourced content marketing strategist and writer. From rewriting existing stories so they followed a clearer narrative form to providing end-to-end management of new stories, Courtney trusted me to interact with her clients in a professional way, ask the right questions, and turn their experiences into marketing assets her team could use to build credibility and nurture trust.
Operations Manager Delegates Client Success Stories to Trusted Consultant
I started working with Chris Freeman at XPERTECHS in 2019 when the company wanted to move from cookie-cutter agency work to a custom inbound marketing approach. Since then, I've served as the company’s content marketing strategist and partner, working closely with Chris on marketing strategy and handling all content execution. From the beginning, client success stories have been central to that strategy.
Employee Experience Stories Make It Easy for Marketing to Support Recruiting
I had been working with Courtney Casey at Accent Computer Solutions for about a year when we started publishing team member spotlights in 2019. It began with a question: What can marketing do to support the company's recruiting efforts? My answer was to create content based on employee experience that would attract and engage job candidates. The stories revealed what it's like to work at the company, shifting recruiting from "We're hiring!" to messages that answered candidates' questions, built trust, and created a consistent employer brand.
Employee Interviews Shift Company from 'We're Hiring' to Consistent Employer Brand
We had been working together for a couple of years when I introduced Chris Freeman at XPERTECHS to employee experience interviews as a recruitment marketing tactic. As someone involved in recruiting and hiring, Chris was open to trying a marketing approach to attract and engage potential job candidates. I explained that these interviews uncover employer value and create engagement in a way that job postings alone can't. Chris was all in.
How Marketing Managers Can Build a System for Getting Compelling Client Success Stories
Client success stories are the best type of content to back up your claims and help buyers trust that you can solve their problems. That's why 78% of marketers use case studies in their content mix and over half rate them among their best-performing formats. Despite this widespread recognition of their value, many marketing managers struggle to capture impactful client stories consistently. In fact, it wouldn’t be surprising if you currently have a few outdated success stories gathering dust while your best recent client successes remain uncaptured.
From Reactive to Ready: Why You Need an Always-On Employer Brand
If recruiting still feels like something you scramble to do when someone quits or a new role opens, it’s time to rethink the process. The environment has changed. The job market has evolved. Employers and candidates alike are navigating uncertainty, shifting expectations, and the influence of emerging technologies. Candidate behavior has changed too. But many companies are still stuck in a cycle of reactive hiring that simply doesn’t deliver.
Guidelines for Sharing Customer Success Stories on LinkedIn
Customer success stories should be a key part of your content marketing strategy. They set you apart from the competition and provide real-world proof of the value you deliver. And in 2025, with AI-generated content on the rise, sharing authentic customer success stories on LinkedIn is more important than ever for building credibility and trust.
How to Share Client Stories Without Revealing Names
Buyers don’t make decisions based on promises alone. They need proof, and nothing delivers it better than a client success story. That’s why many companies look to their clients for stories they can share. But this is where things often hit a wall. Even your happiest clients may hesitate to go public. Sometimes it’s about privacy or competitive advantage. Other times, internal policies prevent them from participating.
How Employee Testimonials Give You a Recruiting Advantage
The job market might look different today than it did a few years ago, but your need to attract exceptional talent hasn't changed. In 2019, companies fought to stand out among countless "We’re hiring" messages. Today, you're more likely seeing posts from talented professionals announcing they're open to work after layoffs or downsizing. Whether the market is favoring employers or candidates, one recruiting tool consistently helps you connect with high-quality talent: authentic employee testimonials.
10 Ways to Use Customer Testimonials to Build Trust and Influence Buyers
When it comes to proving that you can do what you say you can, your customers’ words carry more weight than yours. A business claiming to deliver results is just another marketing message. A customer saying it? That’s credibility. That’s why testimonials shouldn’t just sit on a page labeled “Reviews.” They should be woven into every part of your marketing and sales process—reinforcing trust at the moments buyers need it most.
Case Studies, Success Stories, Testimonials and Reviews - What's the Difference?
Think about how you research a product or service. Whether it’s checking online reviews before making a purchase or reading customer experiences, you want proof before making a decision. B2B buyers are no different. They use the same behaviors to vet solutions at work that they use as consumers—reading case studies, looking at reviews, and relying on customer proof to guide their choices. In B2B marketing, case studies are one of the most effective types of content for converting and moving prospects through the buying journey
Are Your Testimonials Polite Praise or Powerful Proof?
“Everyone is so happy with the completion of our big project implementation. Sure, there were a few problems to troubleshoot along the way, but your team stuck with it and performed brilliantly. We now have a system that is operating at capacity and is creating the real-time results that we need to meet our goals.” This client quote could be about any business in any industry. It says everything and nothing at the same time.