Marketing with Stories Blog
Employee Interviews Shift Company from 'We're Hiring' to Consistent Employer Brand
We had been working together for a couple of years when I introduced Chris Freeman at XPERTECHS to employee experience interviews as a recruitment marketing tactic. As someone involved in recruiting and hiring, Chris was open to trying a marketing approach to attract and engage potential job candidates. I explained that these interviews uncover employer value and create engagement in a way that job postings alone can't. Chris was all in.
How Employee Testimonials Give You a Recruiting Advantage
The job market might look different today than it did a few years ago, but your need to attract exceptional talent hasn't changed. In 2019, companies fought to stand out among countless "We’re hiring" messages. Today, you're more likely seeing posts from talented professionals announcing they're open to work after layoffs or downsizing. Whether the market is favoring employers or candidates, one recruiting tool consistently helps you connect with high-quality talent: authentic employee testimonials.
3 Ways Employee Testimonials Pump Up Recruiting
Would you ever buy a house without walking through it first? Do you think you could make a confident purchase if you weren’t even allowed to peek through the windows? Probably not. Yet that’s what you might be asking your job candidates to do if you don’t use employee testimonials in your recruitment marketing. Employee testimonials give your candidates a window to peek through to see if your company is a good place to work, and if the job you want to fill is right for them.