Employer Brand Storytelling and Recruitment Marketing Services

I’m your resource for turning employee experience into an always-on employer brand

Lori - Client Success Story Writer

Most companies only think about recruiting when they have an open position. Post the job, collect applications, make a hire. But this reactive approach is slow and expensive, affecting your business while positions stay open.

What if you could build an always-on employer brand that attracts great people whether you're hiring or not? You can when you use employer value as the basis for your recruiting messages.

Employee stories reveal what your employees truly value about working at your company, giving you authentic content that builds your reputation as an employer worth choosing.

My Employer Brand Story Process

Here’s how we can work together to create a library of assets you can use to promote your reputation as a good employer:

  • Strategy Call

    We discuss what makes your company a great place to work and identify which employees would be good to feature in stories.

  • Outreach

    You approach the employees you want to feature and introduce me via email. I'll take it from there to schedule interviews.

  • Interviews

    I conduct interviews designed to uncover both expected and unexpected insights about your workplace value.

  • Story Writing

    I write employee spotlights and extract testimonials. You and your employee review before anything goes live.

  • Content Library

    You get ready-to-use content: stories, testimonials, social posts, and utilization guidelines.

A typical project includes:

  • Interviews with your employees

  • Written employee spotlight stories

  • Testimonials from each interview

  • Ready-to-go social media posts

  • Organized asset library

  • Usage recommendations

More ways to leverage marketing for recruiting

  • Recruiting Content Strategy

    Comprehensive content support including workplace narratives, job posting copywriting, social media strategy, and outreach email templates to strengthen your recruiting across all touchpoints.

  • Workplace Narratives

    Support recruiting efforts with detailed stories that show candidates what it's actually like to work in specific roles, including the day-to-day experience, challenges, and growth opportunities.

  • New Employee Insights

    Interviews with recent hires to understand their decision-making journey, what attracted them to your company, and insights that can improve your recruiting approach.

Pricing and Packages

3-Story Package
$1,500 - $3,000

You get three compelling employee stories plus all the supporting content to use across your recruiting channels.

6-Story Package
$3,500 - $5,000

More stories means broader representation—different roles, experience levels, and backgrounds that speak to a wider range of candidates.

Pricing depends on your revision and approval process - more stakeholders and rounds of feedback affect the final investment.

“I just have to call Lori and tell her what we’re trying to do. She’ll give us ideas and take it from there, then come up with a draft which doesn’t take much of my time.”

CLIENT
Operations Manager, XPERTECHS

Read the client success story ~

Frequently Asked Questions About Employer Brand Storytelling Services

  • Stories from employees who represent the qualities you want more of—those who embody your culture, have grown with the company, or work in roles you frequently hire for.

  • Most employees are honored to be asked and enjoy reflecting on their positive experiences. Some will say no, and that's okay—you respect that and move on. I provide guidance on how to approach employees so they feel comfortable with the process.

  • Yes, the 3-story package is designed as a starting point to see how employee stories impact your recruiting before committing to a larger project.

  • From interview to final story typically takes 2-3 weeks, depending on your review and approval process.

  • Employee stories give hiring managers and your referral network something compelling to share instead of just "We're hiring." The stories do the work of explaining why someone should consider your company.

  • I focus on written stories and testimonials, but the employee interviews can serve as the foundation for video content you create later.

  • Yes, I use AI for editing and generating social media posts, but never for the client interviews or story writing. The human conversation and storytelling expertise is what you're hiring me for - that's the part AI can't replicate.

Ready to build an always-on employer brand?

I'm here to help you transform your current employees' experiences into recruiting assets that answer the questions candidates are asking and differentiate your employer brand from competitors still saying "We're hiring."

Thoughtful employee conversations reveal the authentic stories that transform your recruiting process from reactive to proactive, building relationships with potential candidates and giving job seekers answers to the question: "Why should I work for you?"