Employer Brand Storytelling and Recruitment Marketing Services
I’m your resource for turning employee experience into an always-on employer brand
Most companies only think about recruiting when they have an open position. Post the job, collect applications, make a hire. But this reactive approach is slow and expensive, affecting your business while positions stay open.
What if you could build an always-on employer brand that attracts great people whether you're hiring or not? You can when you use employer value as the basis for your recruiting messages.
Employee stories reveal what your employees truly value about working at your company, giving you authentic content that builds your reputation as an employer worth choosing.
My Employer Brand Story Process
Here’s how we can work together to create a library of assets you can use to promote your reputation as a good employer:
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Strategy Call
We discuss what makes your company a great place to work and identify which employees would be good to feature in stories.
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Outreach
You approach the employees you want to feature and introduce me via email. I'll take it from there to schedule interviews.
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Interviews
I conduct interviews designed to uncover both expected and unexpected insights about your workplace value.
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Story Writing
I write employee spotlights and extract testimonials. You and your employee review before anything goes live.
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Content Library
You get ready-to-use content: stories, testimonials, social posts, and utilization guidelines.
A typical project includes:
Interviews with your employees
Written employee spotlight stories
Testimonials from each interview
Ready-to-go social media posts
Organized asset library
Usage recommendations
More ways to leverage marketing for recruiting
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Recruiting Content Strategy
Comprehensive content support including workplace narratives, job posting copywriting, social media strategy, and outreach email templates to strengthen your recruiting across all touchpoints.
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Workplace Narratives
Support recruiting efforts with detailed stories that show candidates what it's actually like to work in specific roles, including the day-to-day experience, challenges, and growth opportunities.
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New Employee Insights
Interviews with recent hires to understand their decision-making journey, what attracted them to your company, and insights that can improve your recruiting approach.
Pricing and Packages
3-Story Package
$1,500 - $3,000
You get three compelling employee stories plus all the supporting content to use across your recruiting channels.
6-Story Package
$3,500 - $5,000
More stories means broader representation—different roles, experience levels, and backgrounds that speak to a wider range of candidates.
Pricing depends on your revision and approval process - more stakeholders and rounds of feedback affect the final investment.
What My Clients Say About Working Together
"Lori was able to draw out things that people weren't expecting to share, or didn't think people would care about, or had never talked about before. They felt valued because somebody wanted to hear how they got from where they were to where they are now."
Courtney Casey
Director of Marketing Operations, VC3
“You can market anything and make it look however you want, but it's great to hear from the people doing the work day-to-day."
Chris Freeman
Operations Manager, XPERTECHS
Frequently Asked Questions About Employer Brand Storytelling Services
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Stories from employees who represent the qualities you want more of—those who embody your culture, have grown with the company, or work in roles you frequently hire for.
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Most employees are honored to be asked and enjoy reflecting on their positive experiences. Some will say no, and that's okay—you respect that and move on. I provide guidance on how to approach employees so they feel comfortable with the process.
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Yes, the 3-story package is designed as a starting point to see how employee stories impact your recruiting before committing to a larger project.
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From interview to final story typically takes 2-3 weeks, depending on your review and approval process.
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Employee stories give hiring managers and your referral network something compelling to share instead of just "We're hiring." The stories do the work of explaining why someone should consider your company.
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I focus on written stories and testimonials, but the employee interviews can serve as the foundation for video content you create later.
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Yes, I use AI for editing and generating social media posts, but never for the client interviews or story writing. The human conversation and storytelling expertise is what you're hiring me for - that's the part AI can't replicate.
Ready to build an always-on employer brand?
I'm here to help you transform your current employees' experiences into recruiting assets that answer the questions candidates are asking and differentiate your employer brand from competitors still saying "We're hiring."
Thoughtful employee conversations reveal the authentic stories that transform your recruiting process from reactive to proactive, building relationships with potential candidates and giving job seekers answers to the question: "Why should I work for you?"