How Talking About Yourself Backfires on Your Website Results
strategy Lori Creighton strategy Lori Creighton

How Talking About Yourself Backfires on Your Website Results

What if you were looking for a home builder and the websites that you landed on said this – “We have hammers. We have nails. We have lots of other building tools, too. We have people who know how to use these tools. Our people are really proud of what they can do with these tools. We are really excited to use these tools to build something for you. If you need

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What Happens When Your Website is Nobody's Baby
strategy Lori Creighton strategy Lori Creighton

What Happens When Your Website is Nobody's Baby

Neglected websites. You know them when you see them, don’t you? They are visually unappealing. They don’t answer your questions. They don’t work well with your phone, or sometimes they just don’t work. There could be several reasons why a website falls into neglect. The company may have spent a lot of money creating the site – years ago -- and thinks that it should last a long, long time. There might not be anyone in-house who knows how to work with the site because special software or knowledge of coding is needed.

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