Marketing with Stories Blog
Who Should Be Featured in Employee Experience Stories?
When you’ve decided that you’re going to be intentional about communicating your employer brand through employee experience stories, the next step is to decide who will be featured in your first story. Remember that the objective of employee storytelling is to answer the “Why should I work for you?” question and the answer to that question is different for different people. That means that you have to go for diversity, but to get your first story all you need to do is pinpoint one person.
Uncovering the Stories Your Employees Want to Tell
Employee experience stories are huge trust builders in your recruiting process. When your employees talk about the value that your company brings to their professional and personal lives through their real life stories, you’re able to engage job candidates while providing them with answers to their “Why should I work for you?” questions. Because stories stimulate empathy, using them in a proactive recruiting process will build relationships with potential candidates, and stir up feelings of good will within your company.
Four Reasons to Switch to a Proactive Recruiting Strategy
HR professionals aren’t the only people thinking about recruiting. Recruiting is on the minds of business owners and executives who are tasked with implementing business strategy because they know that their ability to meet their business goals depends in large part on their ability to attract and retain the right talent.
How to Get Everyone Onboard with Employee Storytelling
Once you decide to start a storytelling initiative, it’s time to rally support within your company and get people excited to participate. You’ve already got buy-in from leadership, because they understand how the right talent enables their business strategy. Now you need to get everyone else in the company onboard. This is critical, because you can’t tell employee stories with your employees!
Five Reasons Why Your Recruiting Strategy Needs Employee Stories
If you can’t find the people you need to operate your business, you have a big problem. It’s a problem that isn’t going to resolve itself any time soon. How can businesses compete for the labor they need to advance their plans for growth? One tactic business owners and HR professionals are turning to is content marketing, and the creation of employee stories to connect with people and build relationships with them through their online interactions.
A Storytelling Lesson From the Olympics
The Olympics are over but the images from the games are lingering in my mind. I watched a little bit of everything -- from water polo and climbing, to track and swimming, to bike racing and gymnastics. The picture that takes up the most my 2020 Olympics memory, however, isn’t anything that happened at one of the events. It’s a picture of Suni Lee’s front yard where the homemade balance beam that she practiced on as a child could be found.
Impact and Insight - The Jack-in-the-Box Moments of Storytelling
Just before sitting down to write this, I had to do a search to see if you could still get jack-in-the-box toys. You can. You can get them in even more variations than the standard clown that was the norm when I was growing up. The ageless thrill of the jack-in-the-box is a mixture of predictability and surprise. You know as you turn the handle what’s going to happen. Yet when the lid flips up and the toy pops out, it’s always a surprise. This is what happens in storytelling, and I call it impact and insight.
The Burning Question Your Job Candidates Are Asking
Technology has made us predictable. We use the same behaviors to explore, discover and research job opportunities that we use when we’re shopping for the products and services we need for our personal and professional lives. We seek out answers to our own questions and by the time we’re ready to contact a business or walk through their door, we have a pretty good idea of what direction we want to go. Asking and finding answers to questions helps us develop confidence that we’re making a good decision.
3 Topics for Your Careers Blog
Consumerism has overtaken recruiting. People are using the same behaviors to look for a job that they use to buy products and services. The first thing job seekers are going to do when interested in learning about your company is go to your website and they could have many online interactions with your company before they make the decision to apply for a position.
Time for an Employer Reputation Audit
Did you know that you have an employer reputation? It’s called your employer brand and you can either leave it to chance, or you can manage it. It’s much better to manage it if you want to have a say in the narrative that is being shared about your company in its role as an employer.
3 Ways Employee Testimonials Pump Up Recruiting
Would you ever buy a house without walking through it first? Do you think you could make a confident purchase if you weren’t even allowed to peek through the windows? Probably not. Yet that’s what you might be asking your job candidates to do if you don’t use employee testimonials in your recruitment marketing. Employee testimonials give your candidates a window to peek through to see if your company is a good place to work, and if the job you want to fill is right for them.
Why You Need to Change Your Reactive Recruiting Strategy
If you have been involved with hiring for your company, you probably know how this scene plays out. You have a position to fill, and you post the job. Applicants come in and you screen the candidates to get a shortlist, and so on. You end up with a hire that may or may not be a good fit. Time will tell, and hopefully you don’t find yourself filling the same job again in a few months or even a year or two down the road.