Blog Post Title One

Written By Lori Creighton

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Lori Creighton

I work with small businesses to improve their recruiting outcomes by creating an 'always on' employer brand. By shifting from job-specific promotions to a value-driven message based on employee experiences, a brand narrative is crafted that resonates with what employees value most in their workplace. Eager to share what I’ve learned, I offer my insights and strategies to marketing peers through resources and courses, designed to enhance their employer branding efforts and integrate recruitment marketing into their skill set.

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Blog Post Title Two