Employee Experience Storytelling and Recruitment Marketing Services
I’m your resource for turning employee experience into an always-on employer brand
Most companies only think about recruiting when they have an open position. Post the job, collect applications, make a hire. But this reactive approach is slow and expensive, affecting your business while positions stay open.
What if you could build an always-on employer brand that attracts great people whether you're hiring or not? You can when you use employer value as the basis for your recruiting messages.
Employee stories reveal what your employees truly value about working at your company, giving you authentic content that builds your reputation as an employer worth choosing.
My Employee Experience Story Process
Here’s how we can work together to create a library of assets you can use across recruitment marketing channels:
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Strategy Call
We discuss what makes your company a great place to work and identify which employees would be good to feature in stories.
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Client Outreach
I give you messaging templates for approaching your clients. You introduce me and I take it from there.
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Client Interviews
I conduct interviews designed to uncover the details that make stories compelling and credible.
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Story Writing
I write success stories and extract testimonials. You and your client review before anything goes live.
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Content Library
You get ready-to-use content: stories, testimonials, social posts, and utilization guidelines.
Most Projects Include:
Interviews with your clients
Written client success stories/case studies
Testimonials from each interview
Social media posts
Organized asset library
LinkedIn sharing guidelines
Usage recommendations
More ways to leverage client conversations:
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Strategic Insights Analysis
For multi-story projects, I analyze testimonials across all stories to identify messaging patterns and buyer language that can guide your broader marketing efforts.
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Buyer Insight Interviews
Interview your newest clients to understand their decision-making journey. Learn what triggers buying decisions, what concerns create hesitation, and how buyers evaluate solutions.
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Video Testimonial Strategy
Ready to expand into video? I develop strategic questions based on client interviews to capture video sound bites for different stages of the buyer journey.
Pricing and Packages
3-Story Package
$3,500 - $5,000
Perfect starting point. Gets you three compelling client stories plus all the supporting content to use across your marketing channels.
6-Story Package
$6,200 - $7,500
Most popular choice. Complete content library with strategic insights analysis.
Pricing depends on your revision and approval process - more stakeholders and rounds of feedback affect the final investment.
“I just have to call Lori and tell her what we’re trying to do. She’ll give us ideas and take it from there, then come up with a draft which doesn’t take much of my time.”
CLIENT
Operations Manager, XPERTECHS
Frequently Asked Questions About Client Success Story and Case Study Services
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This is a common situation. I create compelling case studies without revealing client names or sensitive information. We focus on the industry, challenge, and results while keeping your client comfortable.
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Most clients are happy to share their success when approached professionally. I provide you with proven templates and guidance that make the ask easy. In my experience, the biggest barrier is usually just not knowing how to approach them.
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Absolutely. Not every case study needs to be a massive transformation. Sometimes the most compelling stories are about solving everyday frustrations, making someone's job easier, or simply delivering exactly what you promised.
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Minimal. After our initial planning call and client introductions, I handle the project management, interviews, writing, and revisions. You review and approve, but I don't need babysitting—I know you have other priorities.
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Yes, I use AI for editing and generating social media posts, but never for the client interviews or story writing. The human conversation and storytelling expertise is what you're hiring me for - that's the part AI can't replicate.
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It’s all about the interview. Many marketing teams try to get stories through surveys or asking clients to "write something up." That rarely produces compelling content. I know how to have conversations that uncover the details that make stories stick.
Ready to turn client experience into trust-building assets?
Let's have a conversation about your client success story or case study goals. I'll walk you through exactly how the process works and you’ll get all your questions answered.
Thoughtful client conversations reveal the authentic stories and insights that back up your claims, nurture trust and influence decisions. Give your buyers what they’re looking for.